User research revealed that the majority of people prefer to avoid the TTC’s website because it is difficult to find the necessary information, despite the fact that most people used transit as their primary form of transportation in the city.
The site also needed an aesthetic upgrade, so a large hero was used along with a CTA that made it easy to plan travel right away. Immediately after came information on service alerts and another way to plan travel.
Fare information, scheduling, and accessibility information were the next most important features to include. They were given icons with the TTC’s red, and the most often accessed information displayed. A section of the TTC’s subway route was used to show users which section they were on.
The child pages were given a makeover as well, using images that show them in motion as well as real people interacting with them. The TTC’s subway signage was used as inspiration for buttons and route information.